Musicians, landing those dream gigs often hinges on a well-warmed email strategy known well known in the email marketing world called, “Email Warm-Up”. It ensures your messages hit the inboxes, not spam folders of bookers.
With so much spam, and scams going on now, if you get a new email address, or use one that hasn’t really sent out many emails, and starting sending out 300 per day it’ll raise a flag, and the “email police” will basically shadow ban you from emailing. So, make sure you fly under the radar. Start slowly, and build to no more than 200/day.
Why is this crucial?
1️⃣ Boost Deliverability: Maintaining a good sender reputation is key. Warm-up helps prevent your emails from being marked as spam instead of landing in inbox
2️⃣ Make a Good Impression: Consistently hitting spam folders won't help your reputation by outlook, gmail, etc… if you’re getting flagged for spam
3️⃣ Prime Inbox Real Estate: Booking agents receive tons of emails. Email warm-up increases the chances of actually reaching their inbox
How to get started:
🔆 Begin Slowly: Start with a small batch of emails to real contacts. You can use family/friends, and just have a conversation with them.
🔆 Progress Gradually: Increase outreach while maintaining quality content.
🔆 Clean Your List: Regularly remove inactive contacts.
🔆 Utilize Warm-Up Services: Tools can automate the process. See Sendgrid.com, & Emailable.com
Hope this tip helps get you in contact with more people
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